Social Media Management

Main Article Content

Roberto E Montalvo


blogging, brand awareness, brand reputation, microblogging, Metcalf’s Law, network administrators, social branding, social media management, social media platforms, SWOT analysis, Web 2.0, Web 2.0 tools, webmasters


The article focuses on the influence that social media is having on the corporate landscape. It offers a view of recent activity in corporate social media management hiring and contrasts it to the webmaster hiring during the mid-1990s. The hiring activity reflects the growth in time people are spending online – socially. It also describes how social media management influences brand awareness and brand reputation. It explains the core business competencies of strategy development; business analytics; creativity; and collaboration. The article cites the level of hiring as a call for academic course offerings in corporate social media management.


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