Journal of Applied Business Research (JABR) 2020-09-09T17:59:18+00:00 Stephanie Clute Open Journal Systems <p><strong>Published since 1985</strong><br>ISSN 0892-7626 (print), ISSN 2157-8834 (online)<br>The Journal of Applied Business Research (JABR) welcomes articles in all areas of applied business and economics research.</p> Firm-Specific Characteristics And The Disclosure Level: Evidence From The Tehran Stock Exchange 2020-09-09T16:57:44+00:00 Ali Saeedi Reza Daghani Najmeh Hajian <p>This paper studies the relationship between the disclosure level and firm-specific characteristics of firms listed on the Tehran Stock Exchange (TSE). Our study contributes to the firm financial disclosure literature by documenting the empirical evidence on the relationship between CEO tenure and firm disclosure. We use firms’ disclosure scores released by the Iranian Securities and Exchange Organization (SEO) that measure the disclosure level of listed companies. The research data consists of 2,719 firm-year observations from 404 Iranian listed firms on the TSE for 2003-2014. Using regression analyses, we find that longer CEO tenure improves the level of disclosure. Also, we document that firm profitability, liquidity, and asset-in-place have a positive effect on the disclosure level. Moreover, we report that leverage, age, and market share have an inverse effect on the disclosure level.</p> 2020-07-01T00:00:00+00:00 Copyright (c) 2020 Journal of Applied Business Research (JABR) Assessment Of Psychological Advertising Along Consumer Rights And The Rule On Section 5 Of The Federal Trade Commission, Part 1 Of 2: Unfairness Doctrine 2020-09-09T17:32:59+00:00 Michelle Alarcon Joseph Ha <p>Over a century of research and empirical findings have linked advertising with consumer choice based on affective information processing, which many researchers emphasized as unconscious brain processing. This paper examines a variety of empirical findings and historical data on psychological or affective processing which provides evidence that psychological advertising affects consumer behavior and choice. Thereafter, building on existing research and literature, we analyze the legal implications of psychological advertising to stimulate affective or unconscious decisions that impairs rational choice and thus harmful. Based on this argument, we analyze the current federal consumer protection law regulating advertising under Section 5 of the Federal Trade Commission Act (“FTC Act”) which bans unfair and deceptive practices, then present rationales for change followed by a framework for revision. The objectives of such change is to ensure that this regulation upholds consumer rights and provide a consumercentric process that respects free choice. One outcome of this proposal will be a ban on advertising practices that utilize psychological stimuli. The framework will focus on expanding the “unfairness” doctrine of the FTC Act. The Federal Trade Commission (“FTC”) states that “unfair acts or practices injure both consumers and competitors because consumers who would otherwise have selected a competitor’s product are wrongly diverted by the unfair act or practice,” thus an effective customer-centric regulation could postulate a healthier economy.</p> 2020-07-01T00:00:00+00:00 Copyright (c) 2020 Journal of Applied Business Research (JABR) The Effects Of Violent Events On The Mexican Stock Market 2020-09-09T17:48:00+00:00 Magali Valero Jorge Valero-Gil <p>We study the impact of violent events on the Mexican stock market, by using an event study approach. Our results show that the Mexican stock market reacts negatively to news of violent events. This news, however, have no spillover effects into other Latin American and emerging markets, nor to the U.S. market, where their occurrence was inconsequential.</p> 2020-07-01T00:00:00+00:00 Copyright (c) 2020 Journal of Applied Business Research (JABR) Rank Power Analysis For Comparative Strength Of Professional Sports Franchises 2020-09-09T17:59:18+00:00 K. Paul Yoon Mohammad Sedaghat <p>Major professional sports teams are nowadays complex businesses, intrinsically concerned with matters of economics and finance. Performances of each teams and each franchises vary greatly. This paper makes comparative performance analyses for four profession franchises in North America. Four financial measures are chosen to represent team performances: attendance, revenue, payroll, and profit. First, the box-plot was utilized to measure the spread of the power (wealth) of each league with respect to each measures. Second, the rank-power distribution was used to visualize the team’s relative standings in each measures and in each franchises. Most team performances were observed to follow the Pareto principle: few teams scored very high (significant few); large numbers of teams scored very low (trivial many). These qualitative findings can be a useful guide for franchise owners and commissioners for the future strategic planning.</p> 2020-07-01T00:00:00+00:00 Copyright (c) 2020 Journal of Applied Business Research (JABR)