The Importance Of A Good Business Plan

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Les Nunn
Brian McGuire

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Abstract

The business plan is the product of a strategic thinking or planning process.  The strategic direction developed in that process can then be communicated in the form of a business plan to lenders, potential investors and associates within your company.  The development of a strategic direction is a critical step for your company.  It allows your business to leverage the knowledge and competence of its management team, staff and advisors to develop a strategic direction for the organization that will lead to its best chance for success.  This gives you an opportunity to use the advising team you have put together. 

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