DOI: https://doi.org/10.19030/jber.v10i1

Published: 2011-12-22

Articles

Customer Lifetime Value: A Vital Marketing/Financial Concept For Businesses

Michael Pepe
Abstract 189 | PDF Downloads 146 | DOI https://doi.org/10.19030/jber.v10i1.6728

Page 1-10

PDF

Self-Concept, Locus Of Control, Media Exposure, And Behavior Of Youth Toward Luxury Products Purchase

Panid Kulsiri
Abstract 167 | PDF Downloads 184 | DOI https://doi.org/10.19030/jber.v10i1.6729

Page 11-18

PDF

Utilizing Political Ideologies To Market A Political Candidate

Shermichael V. Singleton, Andrew Honeycutt
Abstract 81 | PDF Downloads 113 | DOI https://doi.org/10.19030/jber.v10i1.6796

Page 19-24

PDF

Self-Concept, Gender, And Product Type: An Investigation Of Brand Loyalty

Joseph F. Rocereto, Joseph B. Mosca
Abstract 301 | PDF Downloads 235 | DOI https://doi.org/10.19030/jber.v10i1.6731

Page 25-36

PDF

The Low Cost Carrier Revolution Continues: Evidence From The US Airline Industry

Bogdan Daraban
Abstract 339 | PDF Downloads 318 | DOI https://doi.org/10.19030/jber.v10i1.6732

Page 37-44

PDF

FEDs Impact On The Value Of Dollar Through Interest Rates

Guclu Atinc, Yasmine Ocal Atinc, Matthew Uwakonye
Abstract 72 | PDF Downloads 79 | DOI https://doi.org/10.19030/jber.v10i1.6733

Page 45-52

PDF

Restaurant Reviewer Liability For Defamation In A Global Context

Martin A. Goldberg, Christina Reis, MingLun Lee, Kathleen Summa-Rabtoy
Abstract 229 | PDF Downloads 132 | DOI https://doi.org/10.19030/jber.v10i1.6734

Page 53-62

PDF