Articles
A Content Analysis Of Advertising Transitions: Impact Of Brand Name, Persona, And Appeals
Abstract 355 | PDF Downloads 245 | DOI https://doi.org/10.19030/jber.v10i9.7190Page 501-512
The Impact Of Private Label Sales Penetration On Category Profitability
Abstract 189 | PDF Downloads 143 | DOI https://doi.org/10.19030/jber.v10i9.7191Page 513-520
Predicting Bankruptcy After The Sarbanes-Oxley Act Using Logit Analysis
Abstract 87 | PDF Downloads 86 | DOI https://doi.org/10.19030/jber.v10i9.7192Page 521-532
The Federal Reserve Banks New Monetary Policy Tool
Abstract 122 | PDF Downloads 113 | DOI https://doi.org/10.19030/jber.v10i9.7193Page 533-538