Published: 2010-12-30


The Demand For NFL Attendance: A Rational Addiction Model

Erin LeAnne Spenner, Aju J. Fenn, John R. Crooker
Abstract 455 | PDF Downloads 415 | DOI

Demands Along The Supply Chain

Nick T. Thomopoulos
Abstract 72 | PDF Downloads 54 | DOI

Resistance To Brand Switching: The Elderly Consumer

Komal Gyani Karani, Katherine A. Fraccastoro
Abstract 432 | PDF Downloads 717 | DOI