Gender Stereotypes And Self-Perceptions Among College Students

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Kevin C. Bosner


gener, gender stereotypes, self-perceptions, management


In spite of advances made, women in general still do not achieve the same earnings or positions as men do in corporate America. Gender stereotyping has been identified as a major hurdle for women both in business and on college campuses. This study explores gender stereotypes and self-perception of 338 students enrolled in undergraduate business courses at two Western New York colleges. Using a variation of the Schein Descriptive Index, attitudes about self, same sex and the typical man and woman are compared in terms of positive personality traits of successful managers. It is hoped that such research will help students recognize their own and others stereotypes, which is considered an important first step in managing them.


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