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Workplace Diversity, Technology Acceptance Model 3 (TAM3), Business Case for Diversity
The business case for diversity is really a technological one. Like the Hubble telescope uses multiple lenses to acquire an understanding of the universe that no one lens can achieve alone, the business case suggests that diversity (however defined) provides multiple perspectives that help organizations better understand an increasingly complex and heterogeneous marketplace. If the prevailing argument for diversity is indeed technology-driven, the present paper suggests that looking at diversity through the lens of the Technology Acceptance Model 3 (TAM3) might provide insights that could improve both the acceptance of diversity in the organization and its impact on organizational performance.