The Effects Of Statement Persuasiveness, Statement Strength, And Regulatory Focus On Manipulative Intent Inference

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Sultan Alaswad Alenazi


Product Quality, Persuasiveness, Regulatory Focus


The current research investigates consumers perception of information when no influence attempt is perceived. Results indicate that presenting information in a non-persuasive form, such as a warning statement, results in lowering manipulative intent inferences, but only as long as the statement is not strong. Moreover, a difference in manipulative intent inference as a result of statement persuasiveness and statement strength exists only when consumers are promotion focused. Additionally, the current results demonstrate that inference of manipulative intent has a negative effect on perceived quality.


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